I don’t think the actual topic has anything to do with success or failure of a movie or TV show and everything to do with how the story is told.
Storytelling is the most important thing in a movie, and a proper story in Hollywood pays dividends. Good storytelling is basically what all books on writing will ever tell you – good characters you can connect with, drama and suspense, resolutions and so on. But I’m not just talking about the film itself, good storytelling also spreads to the world surrounding the film – the trailer and the audience. Hollywood knows this, but they have been resting on their laurels for a long time.
[Image credit: (c)Clare Young 2012]