March 2013 | Urban Book Editor LLC

Lessons in Social Marketing: What I’ve Learned from the Great Scavenger Hunt

I am participating in a contest.  It’s called the Firepole Marketing Great Scavenger Hunt.  It’s being run by Danny Iny and the team at Firepole Marketing and is sponsored by Prosperity’s Kitchen.  I don’t anticipate being the leader in this race. Fortunately, I also don’t expect to end up dead…

Sticky Content: 3 Ways to Make Your Messages Memorable

Every day we are bombarded with messages. It’s no longer just billboards along the highway and commercials on television and radio that are competing for attention. E-mail, social media, blogs, text messages, web sites and digital signage are all competing for your audience’s eyes and ears. How can you get…

The Iris Covenant — Byron’s Bibliomania

See on Scoop.it – Words on Books Michelle Bishop‘s insight: After a long wait, The Iris Covenant will be released next Tuesday, March 5. For info on this suspense thriller, please visit www.readbyron.com. Both paperback and ebooks will be available from Amazon, Barnes and Nobel and Tate Publishing. See on…

Social Media for Social Good: Emily Giffin’s Pay It Forward Program

See on Scoop.it – Words on Books It all started with one simple post. Last August, New York Times bestselling author Emily Giffin offered to give away two copies of her new book, Where We Belong, on Facebook to people who could not afford the $15 cost. Michelle Bishop‘s insight:…