Lessons in Social Marketing: What I’ve Learned from the Great Scavenger Hunt

I am participating in a contest.  It’s called the Firepole Marketing Great Scavenger Hunt.  It’s being run by Danny Iny and the team at Firepole Marketing and is sponsored by Prosperity’s Kitchen.  I don’t anticipate being the leader in this race. Fortunately, I also don’t expect to end up dead last. The great scavenger hunt has been a great learning …

Sticky Content: 3 Ways to Make Your Messages Memorable

Every day we are bombarded with messages. It’s no longer just billboards along the highway and commercials on television and radio that are competing for attention. E-mail, social media, blogs, text messages, web sites and digital signage are all competing for your audience’s eyes and ears. How can you get people to pay attention to your messages in the sea …